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Don’t Scare Buyers Away This Halloween

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com:

You may be getting into the holiday spirit this October, but remember that if you’re trying to sell your home, you still have to appeal to the majority of buyers. Not everyone is into the haunted house scene, so maybe tone down the spook factor while you’re on the market.

Keep it lit. You may be trying to set the mood with dim, orange or black lighting, but if your house comes across as dark, then you might be alienating buyers from the get-go. If holiday-themed lights are your weak spot, try to keep them as part of your outdoor decoration, and at a minimum. Trendy lanterns are a great way of boosting your seasonal lighting without incorporating off-putting plastic string lights.

Put the animatronics away. Sure, the sudden sounds and animation are a great way of frightening friends and family when they walk through your door, but you certainly don’t want to have that effect on buyers. That floating head that comes to life with the smallest movement (or goes off randomly, shocking unsuspecting victims)? Keep it stored away until your home is off the market. Even if turned off, these characters will distract buyers from the real reason for their visit: to see if it’s a place they can call home.

Keep it neat. You want your home to appear as neat as possible when it’s on the market. Any excess decorations—even if they’re fake spiders, tombstones, ghouls or spider webs—can come across as clutter. Make it as easy as possible for buyers to envision themselves living in the house. Selling will be significantly harder if your home looks like a scene from a horror movie. (On that note, put the fake blood away for the time being, as well.)

Don’t deck out the exterior. While you may be proud of your hair-raising cemetery, rolling fog and thundering sound effects, prospective buyers may have a hard time looking past your seasonal decor. All of the Halloween accessories can take part in molding buyers’ first impressions. You want them to think of your place as home, not a haunted attraction.

If you can’t live without the Halloween-themed accessories, keep it simple. There are plenty of Gothic-inspired items that scream Halloween without being over the top. A simple black rose wreath on your front door and a couple of pumpkins by the entrance won’t hurt your chances of selling. Candles are a great way to show off your holiday spirit, and they also make your home smell clean. Many fall centerpieces with leaves and twigs look great for Halloween, so double up on your autumn decor!

Don’t focus on the fact that you can’t embellish every nook and cranny with scream-worthy accessories. Remember, the faster you sell, the faster you can get into the comforts of your new place, where blood-curdling screams and chilling ghost stories make you feel at home.

Liz Dominguez is RISMedia’s associate content editor. Email her your real estate news ideas at ldominguez@rismedia.com.

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